Slipping inside jokes into shows

A reader’s question will sometimes spark an entire post and that’s the case today. Richard Y. wanted to know about inside references and jokes writers slip into shows. Did we do it on purpose? How often did we do it, etc.? He perceptively noticed that on an episode of WINGS, Steven Weber walks by a magazine rack that features an ENTERTAINMENT WEEKLY with his likeness and real name on the cover.

Obviously, I can’t speak for everyone but I’d imagine that all writers slip these little nuggets in from time to time. What good is writing a show for 30,000,000 people if you can’t have a joke or two aimed at only six?

In some cases, writers do this to reward the audience for paying strict attention. I think LOST did that 500 times an episode. There are historical, literate, and spiritual references galore. We didn’t do that on ALMOST PERFECT. But any time Nancy Travis or any character was watching TV they were always watching CHEERS.

Hey, I’ll be honest. We do it for our own amusement. We do it because we can.

There’s a very famous episode of BIG WAVE DAVE’S where Adam Arkin keeps commuting back and forth between Hawaii and Chicago. I’m sure you know the one I’m talking about. Well, we show him on a plane four or five times and every time he’s reading my book, “It’s Gone…No, Wait a Minute!” (This did not result in the huge spike in sales I was counting on, however.)

Animated shows are perfect vehicles for slipping in private jokes. The “Dancin’ Homer” episode of THE SIMPSONS that David Isaacs and I wrote is chock-full of names of actual people I encountered broadcasting baseball in the minor leagues. I play the Springfield Isotopes announcer, “Dan Hoard”. Dan was my partner in Syracuse and is a prominent sportscaster today.

There are often cartoon character likenesses of the writers that show up in THE SIMPSONS and FAMILY GUY. You’d think they’d be more flattering.

It’s always a pain-in-the-ass coming up with names for characters. But this is an ideal way to slip in names of people you know. A lot of my former girlfriends show up as nurses on MASH. One became Charles’ sister, “Honoria”. Yes, I went out with a Honoria. It seems that anytime 24 needed a villain who wasn’t Russian or Persian (so that means twice in nine years) they used the name of a Fox network or studio executive.

Growing up, our family dog was named Babette. My mother named her. Can’t say I was ever crazy about the name. So in an episode of MASH that we wrote, Radar loses his hamster, which he named Babette. Then throughout the show everyone gave him a raft of shit for naming her that. After the episode aired my mom called and said, “Very funny.” But again, what’s the point of producing a primetime network television show if you can’t use it expressly to needle your mother?

Anytime I directed a show and there was a scene in a nice restaurant my dad became the maitre ‘d. That turned into a regular gig on ALMOST PERFECT when the show got picked up and “Annie’s” (named for my daughter) became a permanent set.

I used to love in MAD magazine there were sometimes cartoon panels that were just loaded with little bonus gags in the margins and background. Let’s just say there’s a lot of MAD in MASH.